Visual Literacy Lecture

On  the past lecture, we were taught about some of the main concepts and fundaments which are directly linked to illustration and some other disciplines as graphic design, advertisement and animation. These are some of the key words and terms shown in the presentation.

• The power of visual communication is based on a very strong concept which is the process of sending and receiving messages by using images.
• Visual literacy is in charge of interpret, negotiate and make meaning from information presented in form of an image.
• Syntax is the set of rules, principles and processes that makes a image readable.
• Semantics help us to interpret images of the present, past and between different cultures.
• Semiotics study the meaning of symbols and is formed by sign ,symbols and signifier.

"Pictures can be read too" 

These are some images showing the power of visual literacy

Note: It was fun to see that everyone could recognise these two symbols straight away when Fred showed them to us on the lecture, but afterwards, he showed us the same symbols but swamping their colours, and it took a while. It might look a simple/stupid example, but was enough to realise the content of the lecture.