Core text (Animation) - Lecture

Frankfurt school - Critical theory
Institute of social research  ( 1923-33)

• Theodoro w. Adorno
• Max Horkheimer 
• Herbert Marcuse 
• Leo Lowenthal
• Walter Benjamin 

They have to leave the country when nazis came to power because they were all revolutionary jew thinkers .

Marxs concept base / Superstructure base

Force of production - materials, tools workers, skills
Relation of production - employer/ employee, class , master/slave

SUPERSTRUCTURE
           > determine content on form of > 

Base                                                            superstructure

           < reflects form of and legitime    <

"All mass culture is identical"   by Theodoro and Max 

ADORNO AND HORKHEIMER

• No anarchy but comformity
• Maintains social authority
• Satiates superficial 

"We are the same thing over and over again "

ADORNO ON POPULAR MUSIC 

• Standardisation   
• Easy to produce and consume 
• Acts as social cement
• Pasive listening
  
  Adorno relates the popculture music with the fordism movement. Repetition , where consumers are slaves .
  

AUTHENTIC CULTURE VS MASS CULTUREQualities of authentic culture :

• Real 
• European
• Multidimensional
• Active consumption
• Imagination
• Negation
• Autonomous 
• Individual creation
  
  " The work of art in the age of mechanical reproduction" by Walter Benjamin 

KEY CONCEPTS

• Aura
• Culture Idol