- Visual Research : An introduction to research methods in graphic design by Ian Noble and Russell Bestley
- Visible signs ( semiotics) by David Crow
- Cultural theory and popular culture by John Storey
- Citizen Designer by Heller and Vienne
- NO LOGO by Naomi Klein
- Understanding Media by Mc Luhan
- New Media By Martin Lister
- Media,Gender and Identity by David Gaunltlett
- Mythologies by Barthers
- The hidden persuaders by Vance Packarol
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