John Holcroft and Pawel Kuczynski had been a main and important influence to my practice, in a professional and personal level. Although Holcroft's has been working mainly digitally, its work resemble a screenprint effect bringing back some old traditional feel-like style.Holcroft's style is based on advertisement from the 50's and that it is why his artwork can be considered retro- art. This style is characterized by its minimal, curvy shapes and muted colours. Retro style used nowadays reinforce the satirical aspect of the image from my point of view, as it definitely adds a funny touch to any design. The context behind his artwork treats social concern and modern society behaviour. Often , Holcrofts show the viewers how society depends so much on technology nowadays , moderns human's greed and injustice in the working sector.The use of a clever and sharp satire in their artwork provided me a better understanding of the use of humour to combat real social issues . I do think that having explored satire through the past three years had add a fresh addition to my practice and improved my storytelling and the way I generate ideas.
I wanted for my visual response to be both, fun but at the same time critical with serious social issues. Definitely, Holcroft and Kuczynski have influenced my direction on my project.
(John Holcroft)
(John Holcroft)
(Pawel Kuczynski)
(Pawel Kuczynski)
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