Visual Response

I intend to produce a series of poster based on the netiquette established by the ERC (The Ethic Resources Center) . My practice's aim is to raise an awareness about the bad ethical behaviour online , whereas I transmit to the viewers the consequences of these actions. My approach when communicating my ideas is through satire , due to its effectiveness where the viewer may experience a sort of sense of guilt hidden between the humour characteristics. The idea of my artwork is to establish an engagement link between the context and audiences through posters, where the subjects can be easily related to daily online behaviour routine from different users. I do think using satirical humour to communicate ideas is the best way to combat real world issues for two reasons: it communicates spontaneously and it helps to fasten the capability of identifying contextual intentions.

I wanted to produce a series of poster format illustration using satire to express and share my concerns about modern social online behaviour. When producing these posters, I intend to use visual metaphors and symbolism to get attention and keep the audience thinking about the message within the image. As Holcroft approach, modern advertising relies on visual metaphors. When I create these image, it is really important to know that the elements used on the visual metaphor are easily recognisable and familiar concepts with the public, therefore I'm assuring the audience get the message without further examination .The second part of my process when creating visual metaphors is to assure that the supporting text is added in a fun way when combined with the visual element on the image. Another important factor is that these messages I'm trying to transmit must be from everyday experiences. Not necessarily experienced in person ,but from the news from the T.V, radio or the internet. At the same time, I have to be careful with adding details. Too much detail and the audience may not being able to interpret the image because of the 'visual noise'.Furthermore, the over excess of visual details should be considered as well. This is another decision I made when decided the style of my posters. I decided to use a very simple shape based elements, simplifying the information shown on the image and avoiding 'visual noise' for a better and quicker understanding of the message.Therefore, the use of simple shapes helps with the satire approach ,making it easier to absorb the message within the image. On the other hand I tried to based my colour palette according to the different messages in each image. For instance, on figure number one , I tried to shows the dangers and responsibility that one has in their hand when interacting in forums , emails or social media platforms. The red on the background could be seen to show risk and danger when paired with a pistol image. Trying to combine elements and colours according to the message in question helps to communicate more effectively an idea. Another example of an effective visual metaphor can be found on figure number 2. The literal representation of the social media trendy word 'Troll' helps to identify the meaning of this character by making it obvious to the audience. This is a perfect example of what I suggested previously in this section (It is important to use easily recognisable and familiar concept with the public).